Fair-goers told us their main draw is the ginormous, heart-stoppingly tasty food. So why beat around the bush? We created the theme "Let's Eat!" and took it from there. The campaign led to record attendance, and an even more impressive KPI: an 11% increase in new cases of diabetes!
These series of handouts contained OC Fair-flavored candies.
I worked with a composer to produce original songs in different styles reflecting the varied reasons people visit the OC Fair.
To show that you can't run out of things to do – or eat – at the Fair, we hired a blogger to live in, and report from, the Millennium Barn for two weeks, never once leaving the fairgrounds.