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If athletes and fans need reliable cars to support their passion for sports, isn't every Toyota a "sports car?" This led me to, "We make it a Toyota. You make it a sports car," and a campaign tying Toyota to sports, including the first ad of Toyota's massive new Olympics sponsorship. Recognized with a Clio Sports award.
Winner of a Cannes Young Director Award.
This has happened to you, too, right?
BUILT TO AMAZE
"Sell vehicle features in a campaignable way," said the brief. Over 40 spots later, our Built To Amaze campaign is still going strong.
My first and only helicopter ride. If you have the means, I highly recommend picking one up.