Toyota wanted to talk about the toughness of its trucks and SUVs. Giddyup.
"TOUGH AS CHUCK" – Who’s tougher than Chuck Norris? Truck Norris.
Creativity made it an Editor’s Pick, and Adweek included it as "Ad of the Day." It was featured in Lurzer’s Archive, and has garnered millions of views online.
One tough colorizer banner.