TOUGH TRUCKS

Most truck ads focus on towing capacity, torque, and horsepower. So to stand out, we took our “tough trucks” campaign in a different, more-entertaining direction. The result was millions of social views, a huge spike in web visits, and a truckload of high-profile media mentions. Giddyup!

BROADCAST
"Tough as Chuck" – Who’s tougher than Chuck Norris? Truck Norris, that’s who.

Directed by Andreas Nilsson, “Truck Norris” towed in an Editor’s Pick in AdAge, hauled an "Ad of the Day" in Adweek, trundled into the pages of Lurzer’s Archive, and loaded up with millions of YouTube views. We’re good on the truck metaphors.

OUTDOOR

INTERACTIVE

One tough colorizer banner.