VEGAS ENABLERS
Everyone knows "What happens here, stays here." But after 10 years of the celebrated campaign, we needed to freshen up the message for people who may not know how to have their “Vegas moment.” So we hit on the insight that the best way to make the magic happen is to bring that one special friend (you know the one) who creates those moments you can’t write home about. We called them "Vegas Enablers."
Covered in USA Today, CNBC, and others.
BROADCAST
"HISTORY OF A FRIENDSHIP"
A lifetime of shared troublemaking can only lead to one place.
"EVERYONE HAS ONE"
We curse their names, question our choices and wonder how our lives came to this. But we wouldn't have it any other way.
Vegas Enablers Case Study
THE VEGAS-ONLY SOCIAL NETWORK
To enable the enablers, I conceived the world's first location-restricted social network, geo-fenced to Vegas city limits. You had to be there to be here.
