ALL THE HOLIDAY FEELS

Toyota supports U.S. service members through mobility initiatives and programs like Hiring Our Heroes. Our holiday spots reflect that commitment with heartwarming stories that honor military heroes and their families.


BROADCAST

"HOME FOR THE HOLIDAYS" – I helped launch Toyota’s annual tradition of unveiling a big, heartwarming holiday commercial with a tear-jerky story about a military homecoming. The client liked it so much, I wrote this spot to follow it up. AdAge made it an Editor’s Pick.

"RIGHT LIGHT" – The spot that started it all. AdAge made it an Editor’s Pick. It was found to be the fourth most emotional spot of the year. And it garnered thousands of social media mentions, including one from Katie Couric. Thanks, Katie!