HOLIDAY FEELS

To highlight Toyota’s support for U.S. service members through programs like Hiring Our Heroes, I helped launch and lead Saatchi’s hugely popular, years-long holiday campaign with heartwarming stories honoring military heroes and their families. Grab a hanky.

BROADCAST
”Home for the Holidays” – AdAge made it an Editor’s Pick.

"Right Light"
The spot that started it all. AdAge made it an Editor’s Pick. It was found to be the fourth most emotional spot of the year. And it inspired thousands of social media mentions, including one from Katie Couric. Thanks, Katie!

“Mailbox”
Featured in AdWeek. We invited people to send their own messages of support to troops, with three million messages sent—and counting.