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I'm a New Yorker who moved to LA thinking there was a shortage of screenwriters. There wasn't. And with an attention span better suited to six-word headlines, I soon convinced a tiny agency to take me in as a copywriter.

Since then, I've moved on to larger shops, overseen brand launches for billion-dollar companies, taught ad school classes, led multiple creative teams, won new business, won awards, won a wife, worked with a lot of really smart people, dinged the culture a few times, and extended my attention span to 10-word headlines.

Mostly, I live to create ideas that people talk about, and to help other creatives do the same.

My work has been featured in Cannes, One Show, Clio, AdWeek, Creativity, Campaign Live, Huffington Post, ABC News, NBC News, New York Magazine, USA Today, Fortune, NBC, and elsewhere.

Random facts: I've published an underground newspaper, toured the world playing violin, and created a few mildly successful dotcoms. I live with my wife and two irrational kids in a congested part of LA. 

I currently work at Saatchi LA. I also teach the Advanced Concepts Book Shop portfolio class. 

See LinkedIn for my work history.