CUSTOM PORTFOLIO FOR JERRY

TOYOTA

I worked at Saatchi LA for nearly seven years, in everything from app promotion, social initiatives and cutting-edge digital campaigns, to national TV campaigns.

DYNAMICALLY CREATED SOCIAL CAMPAIGN
Featuring James Marsden, each ad reflected the viewer’s interests, based on Facebook data.

REDDIT STUNT

REAL-TIME INTERACTION CAMPAIGN
I oversaw a quick-strike team of six creatives producing custom replies to Redditors' comments in near-real time. Not only did we have a blast, the audience loved it, and it became Reddit's most successful campaign to date.

Even Digiday was surprised at the response. 

Toyota Asked Reddit a Question Digiday Cropped.png

DYNAMICALLY CREATED ADS
Based on geo-data and local deals, we created ads customized to each customer. (Start around :25.)

BLUESLEUTH
We used data provided by the driver’s phone to identify the car model and customize ads to them.

THE STEALERSHIP PROJECT
Geofencing competitors’ showrooms allowed us to deliver customized ads at the moment people are most likely to buy.

WESTERN DIGITAL

BUILDING A $40 BILLION TECH COMPANY’S BRAND FROM SCRATCH
Data storage was a commodity. Until I helped build WD’s brand from the ground up—starting with their first-ever brand line, “Absolutely”—leading to brand lift and increased consumer preference, a larger share of the market, higher product price points, and a big jump in revenue.

WD – INFLUENCER CAMPAIGN

WD SOCIAL
WD had no social presence. I led the charge to build a content calendar around product launches, and oversaw (and wrote) creative for two years.

ZIPRECRUITER

LAUNCHING NEW APP FEATURES
ZipRecruiter was rolling out new app features to differentiate themselves from Indeed, LinkedIn, Glassdoor and other job search sites. They brought me in to help concept full campaigns for features like “Instant Interview,” which let job-seekers jump on a quick call with hiring managers to learn more about a role before they applied.

X4Y

CREATING A COMPLETE BRAND FOR A STARTUP
I left Saatchi to join a startup led by an Academy Award-winning producer. X4Y’s idea was simple: Sell unbranded (and brand-able) content to businesses. I led creative and also spearheaded creator outreach.