CUSTOM PORTFOLIO FOR MERCURY

View all of my work at DanSorgen.com

WESTERN DIGITAL

BUILDING A $40 BILLION TECH COMPANY’S BRAND FROM SCRATCH
Data storage was a commodity. Until I helped build WD’s brand from the ground up—starting with their first-ever brand line, “Absolutely”—leading to brand lift and increased consumer preference, a larger share of the market, higher product price points, and a big jump in revenue.

JEEP SUPER BOWL

I’ve always been a storyteller. Just ask my parents about the whoppers I told for why I was home after curfew. When I had the opportunity to help Harrison Ford tell Jeep’s story for the Super Bowl, it was another milestone in a lifetime of spinning yarns. A big milestone, sure, but a milestone nonetheless.

U.S. PARALYMPICS

40 million free impressions for athletes who need it most.
Many sports fans don’t see Paralympians as “real athletes,” so they don’t watch the Paralympic Games. To combat this stigma, I wrote the campaign line “Show the World,” challenging fans to watch and amplify the incredible athleticism of the Paralympic Games. We then highjacked the language of the Internet—memes—to get people to spread the word. And they did. Tens of millions of times. All at zero cost to the client.

X4Y

CREATING A COMPLETE BRAND FOR A STARTUP
I left Saatchi to join a startup led by an Academy Award-winning producer. X4Y’s idea was simple: Sell unbranded (and brand-able) content to businesses. I led creative and also spearheaded creator outreach.